"How powerful is photography in changing people’s perceptions about Africa?
I think it’s very powerful. We build these perceptions based on what we see – to put it simply, people do not realize that normal, daily-life moments occur because they do not usually see them. In paying attention to the commentary our photos elicit on Instagram, we’ve seen this happen in the most basic way, often with presumably young people: “I didn’t know they had cars”, “I didn’t know they had phones”, that kind of thing is very common in our feed. I think Everyday Africa has much deeper implications than that, broadening in many ways our understanding of the continent even for people who are more tuned in – but providing that very basic burst of those misconceptions for people at a young age is, I believe, very important".